July 5, 2006

New research by HIM has found that customers spend an average of 65 per cent more in convenience stores after using a cash machine.

Shoppers in stores spend an average of £5.64 per visit, according to the research, while those who have used an in-store cash machine spend around 65 per cent more – an average of £8.99.

Cash machines were also found to be positive for the number of customers visiting shops, as it was found that they attract more custom than features such as the sale of magazines or sandwiches.

Furthermore, one in ten customers said they would make an effort to shop elsewhere if a cash machine was removed from their local shop.

Graham Mott, spokesperson for ATM operator Link, said: "The research confirms our long-held belief that cash machines in convenience stores have a positive impact on day to day business levels.

"Increased revenue and improved customer numbers make a compelling argument for retailers to consider installing a cash machine."

It was found, however, that cash machines that charge may not be as beneficial, as free machines do 15 to 20 times more withdrawal transactions than the typical machine that charges.