Lloyds TSB and AIRMILES announce new partnership

May 3, 2007

Lloyds TSB are delighted to become AIRMILES’ official financial services partner.

Starting in June they will be able to make exclusive AIRMILES offers to their customers. Already they are offering customers the chance to earn double AIRMILES, compared with their previous partner.

The Credit Card Director at Lloyds is ecstatic at the opportunity to not only reward their existing 16million customers for their loyalty and business to date, but to further broaden their customer base and be able to offer even more exciting benefits to customers.

AIRMILES’ Managing Director is equally delighted to join forces with Lloyds and views them as a “forward thinking, innovative and customer focused bank.”

He is confident that AIRMILES’ 8million existing members will be interested in Lloyds offer to help double their reward points.

Lloyds TSB’s first product to be launched in conjunction with AIRMILES will be a ‘two in one’ account, called the Duo Card Account. This account will have one monthly statement, one rate , one PIN and TWO credit cards-namely American Express (AmEx) and Master Card. This facility will enable customers to earn miles wherever they choose to shop and not be excluded if a certain store does not have an affinity with a particular credit card.