How does the offer of free tickets to Disneyland in Hong Kong grab you? Got your attention, well that is what the HSBC bank is offering to any of their customers that get any three of their family of friends to take out one of the HSBC.

The U.K based bank is trying to get more of a foot- hold in the credit card market that is saturated in Taiwan. So with a such a small market share the bank has tried to come up with these incentives to attract customers to turn to they’re.

HSBC already have 800,000 credit card holders in Taiwan, which is only 1.8% of the credit card market and feel that they can attract customers a lot easier than the home based credit card issuers and is one of 52 issuers in the country and are the second largest bank that is based outside the nation.

With Taiwan having 10 million potential credit card owners and with only 4 million of those already on the accounts of the other foreign based credit card issuers, the HSBC looks to reeling in some of the other 6 million available customers that are there to target.

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This is why HSBC has come up with the idea of free tickets to the new Disneyland theme park that opens for business in September, HSBC are hoping that the excitement and profile of such a high level event, will entice the customers to take up the offer of the free entrance tickets, when taking out one of their new. HSBC hope that 300,000 of these cards will be applied for, in the 5 months in which the deal runs.

But the biggest and best incentive that the HSBC has come up with, which will suit those that would have to travel a distance to up the offer of the free tickets, is that if they go a little further and introduce 10 new credit card holders to the HSBC card, will receive a return ticket to Hong Kong on a Cathay Pacific Airways flight, what more can you do than that.

This has had to be done to attract new customers, as the Taiwan market is such a hard market to deal with due to the lack of potential customers on offer, so trying to get as many of these clients as possible is the name of the game for HSBC.

Another factor that makes it such a hard market to deal in, is that with the issue of 630,000 last month, this was off set with 480,000 being suspended for the same month, leaving the market with having to cover this downfall, with costs that are rising all the time.