BSkyB Launches Credit Card

July 11, 2005

If you have a BSkyB digital satellite box, you will have or about to have heard of the credit card that BSkyB are to launch that will let you to be able to insert your credit card into the receiver that you have on top of the TV and you will be able to view and manage your credit card account through the television and in the comfort of your favourite armchair.

This will be the UK’s first interactive credit card and it will also offer you the chance to collect loyalty points that can be used to put against the cost of any of the services that BSkyB offer, such as you can exchange your points for to view a special pay for view football game or one of the latest films that BSkyB has to offer, or even if you are feeling the pinch that month you can use your loyalty points to put them towards your Sky subscription charge at the end of the month.

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The credit card will have a special introductory deal, that will see you get 0% on purchases and balance transfers, until January 1st 2006, with the interest rate after the introductory period ends, reverting to 16.9% APR.

But the BSkyB credit card is not only for the use in the digibox, the card can be used normally like any other credit card as you can imagine, to make purchases and cash withdrawals from any ATM’s and is on offer to Sky’s 7.6 million customers in the UK and gives them the chance to make use of a very generous loyalty scheme and this seems to be as you can use it towards the services that Sky has to give and not just a third party that is attached to a credit card, that you may have the need to use.

If you use your Sky services such as the pay-per-view then the credit card on offer seems like a good deal, though the APR that the card reverts to after the 0% free period does seem a little on the high side, though if you pay your credit card bill in full at the end of each month this will not be a problem, if you don’t then this might not be the credit card for you and that is where it matters most, not loyalty schemes but by making sure that the credit card of your choice is the right one for you.